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MALAYSIAN PM TO DELIVER KEYNOTE ADDRESS AT WORLD HALAL FORUM

Kuala Lumpur, 10 June 2010 – Malaysian Prime Minister YAB Dato’ Seri Najib Tun Abdul Razak will deliver the keynote address during the opening ceremony of the 5th World Halal Forum, 21 June 2010, at the Kuala Lumpur Convention Centre. The keynote address by Dato’ Seri Najib is instrumental and highly consequential for the industry as it sets the tone of the dialogues and charts the direction forward, further reinforcing Malaysia’s leadership role in driving this industry ahead.

The World Halal Forum, now in its fifth installment is seen as an industry barometer and acts as a nucleus that brings together the movers and shakers of the global Halal industry and will once again stir the industry by providing a focal point for an unreserved view of the progress within this trillion dollar industry. This year’s theme will be ‘State of Industry: International Trade and Market Access”.

Also speaking at the two-day event is world renowned Dr. Naif Al-Mutawa, a Kuwaiti clinical psychologist who is the creator of THE 99, the first group of comic superheroes born of an Islamic archetype. THE 99 has received positive attention from the world’s media. Recently, Forbes named THE 99 as one of the top 20 trends sweeping the globe and most recently, President Barack Obama praised Dr. Naif and THE 99 as perhaps the most innovative of the thousands of new entrepreneurs viewed by his Presidential Summit on Entrepreneurship.

The WHF Secretariat will also disclose market intelligence gained from World Halal Forum Europe 2009 which will help shed some light on the direction of the industry in Europe, a huge market that will greatly benefit those in the know. The World Halal Forum 2010 will be held at KL Convention Centre from June 21 – 22 and is forecasted to attract over 1000 delegates made up of industry leaders, MNCs, governments, key experts, and the who’s who of the Halal industry from over 50 countries.

WHF 2010 is being hosted by IHI Alliance and sponsored by Dallah AlBaraka, Nestle, Colgate, CCM, AmIslamic Bank and Kontena Nasional.

For more information on World Halal Forum, please visit www.worldhalalforum.org or

Contact Ms. Andora Fredericks, Manager, Corporate Comm. and PR at 03-6203 1025 or 012- 3921 553 or email: andora@kasehdia.com

About Kasehdia

Kasehdia is a Malaysian company formed in 1999, and is best known for spearheading the Halal industry with its diversified platform of media and events with a strong commitment in promoting Universal Islamic values in a contemporary manner throughout the world. Kasehdia is most noted as a gravitational force within the global Halal industry. The systematic gathering of data and intelligence on the global Halal market covering thousands of Halal restaurants, certification agencies, governments and industries since 2002 has made the company a beacon of knowledge to industry players, politicians, governments and scholars alike. KasehDia Consultancy was involved in the drafting of the Halal Chapter of Malaysia’s 3^rd Industrial Master Plan after being appointed as consultant by the Ministry of International Trade and Industry in 2006. Kasehdia takes immense pride in creating some of the world’s firsts in the Halal industry: The World Halal Forum, The Halal Journal and the Halal Food Guide series are not just company flagships, but the nation’s. With these brands, the company continues to push the frontiers of knowledge within the Halal sector. The company has also recently ventured into motion arts and will be launching its first feature film, HAQ in 2010. Due to its prolific and cutting edge work, KasehDia has been featured in the The New York Times, BBC, Bloomberg, Asia Wall Street Journal and the International Herald Tribune.