The International Halal Integrity Alliance ("IHI Alliance") is an international non-profit organization created to uphold the integrity of the halal market concept in global trade through certification, collaboration and membership. The global Halal industry is devoid of a significant non-government organisation (NGO) presence or position that can provide accreditation to certification bodies. The main reason for this is due to the absence of a constructive platform for the industries to communicate and network. The absence of a credible reference centre for information has resulted in industries and consumers being bombarded with various interpretations of the meaning and application of Halal which often contradict each other. Initial feedback has indicated that there is a significant need for a neutral platform established based on studies carried out worldwide. It was against this backdrop that the IHI Alliance was formed.